Why Traditional Analytics Can’t Track AI Traffic: 7 Key Issues

Google Analytics struggling to track AI traffic

If you are short on time, and just looking for a quick snapshot on why traditional analytics tools like Google Analytics struggle to track AI (Answer Engine) traffic, here you go:  1) AI crawlers often don’t execute JavaScript tracking codes2) AI-driven traffic appears as “Direct” or “Referral” with little/no source attribution3) AI tools don’t use […]