SEO for Tourism: Is Your Travel Website Invisible?

A search bar graphic with a magnifying glass icon sits beside blue stylized airline tickets

Quick Summary: Tourism SEO is how travel brands; hotels, tour operators, vacation rental managers, destination management companies (DMCs), build organic visibility that drives direct bookings without surrendering 15–30% of every reservation to online travel agencies (OTAs) like Booking.com and Expedia. Organic search delivers the highest-intent traffic in travel, and with AI Overviews now reducing top-ranking […]