Your Reviews Aren’t a Ranking Signal Anymore — They’re a Retrieval Signal

Last Updated: 20 August 2026 Quick Summary Reviews are no longer just trust signals for customers. They are third-party evidence AI systems use to decide which businesses to recommend. But the two surfaces work differently. Whitespark’s 2026 survey of 47 local SEO experts ranks third-party review diversity near the bottom of 187 local search ranking […]