The YouTube Feature Most Brands Ignore — And Why It’s the Easiest Loyalty Win on the Platform

Blacksmith's YouTube Posts tab displayed on a desktop Studio interface alongside a mobile phone showing a live Blacksmith poll in a subscriber's YouTube home feed — illustrating how a published Post reaches subscribers directly between video uploads.

Quick Summary YouTube Posts — formerly the Community tab — lets brands publish polls, updates, questions, and announcements directly to their subscribers’ home feeds between video uploads. Channels that use it consistently see 23% higher subscriber retention and 31% more video views from returning subscribers compared to channels that only post videos. It’s available to […]