What Is Content Decay and How Do You Fix It?
Content decay is the gradual loss of organic traffic, rankings, and relevance for a published page. It operates through two distinct mechanisms: relevance erosion, where competitors and intent shifts make your content the weaker answer, and freshness displacement, where ranking systems prefer newer content for time-sensitive queries. AI Overviews now appear on roughly 48% of […]
Topic Clusters in 2026: What Needs to Change for AI Search
Topic clusters in 2026 require passage-level structure and cross-linking between cluster pages to earn citations from AI search systems, not just consolidate ranking signals for a single pillar page. Ahrefs data shows only 38% of AI Overview citations now come from pages ranking in the top 10 organic results, down from 76%, which means clusters […]