It’s easy to fall into the rabbit hole of AI and come out more confused than before you went in. Bit by bit, we are trying to simplify the changes, the process’ and the consideration and planning for all our clients.
The easiest starting point is a quick comparison between the Google of yesterday and the answer engines of today. Think of traditional search engines like a helpful librarian who, when you ask a question, hands you a stack of books and says “The answer is somewhere in here – good luck!” You then have to flip through multiple sources, compare information, and piece together your own answer.
AI answer engines are like having a knowledgeable friend who listens to your question and immediately gives you a direct, conversational answer – as if they’ve already read all those books and synthesized the key points for you.
What are the big changes?
From hunting to being served: Instead of fishing with a net (casting a search and sorting through results), you now have a personal chef who prepares exactly what you ordered.
From multiple sources to single responses: Rather than visiting a marketplace with many vendors to compare, you’re now talking to one trusted advisor who’s supposedly checked all the vendors for you.
What are the Key impacts?
The good: Information feels more accessible, conversations are more natural, and you get answers faster without the “homework” of checking multiple sites.
The concerns: You’re trusting one “advisor” instead of seeing multiple perspectives. It’s like the difference between reading several restaurant reviews yourself versus trusting one friend’s recommendation – you might miss important nuances or conflicting viewpoints.
The fundamental shift is from “Here are your options, you decide” to “Here’s what I think based on everything I know.” It’s more convenient but requires more trust in the AI’s judgment and synthesis abilities.