SEO Tips & Digital Insights
If you are new to SEO and Digital Marketing or looking for a few pointers, we’re here to help.
Beginner’s Guide to Internal Linking
For small businesses, establishing a robust online presence is no longer optional—it’s a necessity. In the digital age, a well-curated website serves as the frontline of engagement, shaping first impressions and influencing customer decisions. But beyond aesthetically pleasing designs and compelling content, there’s an unsung hero in the realm of search engine optimisation (SEO): internal linking. So, […]
Beginner’s Guide to YouTube for SEO
In the dynamic and ever-evolving landscape of digital marketing, small businesses are continuously seeking effective avenues to enhance their online visibility and customer engagement. Amidst a plethora of options, YouTube, owned by tech giant Google, has emerged as an indispensable tool in the arsenal of contemporary SEO strategies. It is not an overstatement to say that […]
Beginner’s Guide to Alt-Captioning Images
The digital landscape is brimming with visuals. From e-commerce product images to infographics on blogs, visuals enhance user experience and provide a richness to content that text alone cannot. Yet, to search engines which primarily navigate the web through text, these images can be opaque unless they are described appropriately. Enter ‘Alt Text’ or ‘Alt-Captioning’. This […]
Beginner’s Guide to Page Cannibalisation
Page cannibalisation is a critical yet often overlooked aspect of search engine optimization (SEO), especially for those new to the field. Understanding its impacts is crucial for maintaining and improving a website’s performance in search engine results. What is Page Cannibalisation? Page cannibalisation occurs when multiple pages of the same website compete against each other in search […]
Beginner’s Guide to Understanding the Power of Reviews
Online reviews have become a pivotal factor in the success of businesses across just about any industry, and there is a case to be made that consumer ‘trust’ is an asset that grows over time. Not only do reviews influence consumers’ purchasing decisions, but they also play a significant role in improving your website’s search engine optimization (SEO). […]
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