SEO Tips & Digital Insights
If you are new to SEO and Digital Marketing or looking for a few pointers, we’re here to help.
Beginner’s Guide to Alt-Captioning Images
The digital landscape is brimming with visuals. From e-commerce product images to infographics on blogs, visuals enhance user experience and provide a richness to content that text alone cannot. Yet, to search engines which primarily navigate the web through text, these images can be opaque unless they are described appropriately. Enter ‘Alt Text’ or ‘Alt-Captioning’. This […]
Beginner’s Guide to Page Cannibalisation
Page cannibalisation is a critical yet often overlooked aspect of search engine optimization (SEO), especially for those new to the field. Understanding its impacts is crucial for maintaining and improving a website’s performance in search engine results. What is Page Cannibalisation? Page cannibalisation occurs when multiple pages of the same website compete against each other in search […]
Beginner’s Guide to Understanding the Power of Reviews
Online reviews have become a pivotal factor in the success of businesses across just about any industry, and there is a case to be made that consumer ‘trust’ is an asset that grows over time. Not only do reviews influence consumers’ purchasing decisions, but they also play a significant role in improving your website’s search engine optimization (SEO). […]
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